When do Co‐located Firms Selling Identical Products Thrive?*
نویسندگان
چکیده
When consumers only see prices once they visit stores, and some have time to comparison shop, co-location commits stores compete lower prices, which draws away from isolated stores. Profits of co-located firms are a single-peaked function the number shoppers—co-located thrive when there shoppers, but not too many. know in advance whether effects enhanced: may draw enough shoppers drive expected price paid by non-shopper below that do if will shop.
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ژورنال
عنوان ژورنال: Journal of Industrial Economics
سال: 2022
ISSN: ['0022-1821', '1467-6451']
DOI: https://doi.org/10.1111/joie.12297